At Last! 'Unlimited Driving Tests For £31' Advert Is Banned.
A website's advert has been banned by the ASA for advertising unlimited driving theory tests for £31, when it charges almost double the price where learner drivers are being misled by online adverts.An internet advert claiming to offer unlimited driving theory retests for £31 has been banned by the Advertising Standards Authority for its misleading information, as the actual cost was £59.50.
A Google sponsored search result for the website
www.book-your-theory-test.co.uk stated: "£31 Book Your Driving Theory
Test Unlimited Retests Until You Pass!".
However, the Driving Standards Agency challenged the advert for its misleading
information as the advertiser charged £59.50 for "unlimited retests",
as well as a compulsory booking fee of £8.50.
The complaint was upheld by the ASA after it agreed that the advert was misleading for its claims that its theory test cost £31, when in fact it charged a minimum of £39.50 because of the compulsory booking fee - and this should have been included in the headline price, the authority said.
The complaint was upheld by the ASA after it agreed that the advert was misleading for its claims that its theory test cost £31, when in fact it charged a minimum of £39.50 because of the compulsory booking fee - and this should have been included in the headline price, the authority said.
Furthermore, the "unlimited retests" claim was made next to the
price of £31 under the Google sponsored search advert, yet a consumer has to
pay £59.50 to receive unlimited retests, and this was only made clear on the
website itself.
The ASA ruled that the advert must not appear again in its current form.
The ASA ruled that the advert must not appear again in its current form.
Another driving theory test website faced a similar ban in September when the ASA received complaints about its Google advert which offered a driving theory test for £49.50, when the official test offered on the Goverment's website is much cheaper £31. The website was banned for giving the impression it was an official theory test provider.
The Driving Theory Test can be booked on the Officaial Government's website... www.gov.uk/book-a-driving-theory-test
MSM Driving School - www.msm-online.co.uk - www.facebook.com/DrivingLessonsReading
